Marketing is more than just ads—it's about strategy, data, and delivering real, measurable results.
With over 10 years of experience in performance marketing and a strong focus on strategy and execution, I help businesses grow by turning insights into action.
I’ve been fortunate to gain diverse experience across a range of professional settings, from agency environments to in-house roles with small and medium-sized local businesses, as well as corporate positions—where I continue to contribute today. Additionally, I’ve embraced the flexibility of freelancing.
My work has spanned both B2B and B2C landscapes, driving leads and generating sales, including hands-on experience in E-Commerce. This varied background has given me a well-rounded perspective and the ability to adapt to different challenges and goals.
My focus has been on driving traffic, generating leads, boosting sales and increasing awareness and engagement by developing and executing comprehensive marketing strategies.
I’ve had the privilege to work with leading New Zealand brands, enhancing their marketing strategies and earning notable industry recognition. Among these achievements, I was a two-time finalist for the Google Honours Award, and the winner in Q3 2023, which included an incredible opportunity to visit Google’s headquarters in California. These experiences have been both rewarding and inspiring, fueling my passion for driving impactful results.
Capture high-intent customers with Google Search, Shopping and Performance Max campaigns, and drive traffic and awareness with Demand Gen. By leveraging smart bidding, audience signals, and real-time data, I optimise campaigns to reach your targets.
Reach your ideal audience and drive engagement with highly targeted Meta ads. From lead generation to e-commerce sales, I create data-driven campaigns that leverage AI-powered targeting, custom audiences, and retargeting strategies.
Build a strong digital marketing foundation with a tailored strategy designed for your business goals. I help identify opportunities, create action plans, and implement best practices to drive sustainable growth. Whether launching a new campaign or refining an existing one, I provide expert guidance every step of the way.
Stay ahead of the competition with in-depth market and competitor analysis. I assess competitors' digital strategies, ads, and market positioning to identify opportunities for your business. Using research and insights, I help refine your marketing approach, improve targeting, and gain a competitive edge.
That’s not all!
I can also build and/or manage your website project - whether improving an existing site or building a new one. Need Analytics and conversion tracking, data insights, keyword research, on-page SEO, LinkedIn or TikTok ads, or even basic graphic design? I’ve got you covered!