PROJECTS

Google Ads & Merchant Center Suspension Removal and Optimization for Essential Oils E-Commerce Business

essentialoils.co.nz

Client

TSP Essential Oils is a local e-commerce business in New Zealand selling a wide variety of pure essential oils.

Challenge

Clive sought assistance to resolve issues in his Google Ads and Google Merchant Center accounts and to identify opportunities for growth. His website was linked to Google Merchant Center but not to Google Ads, and the existing campaigns were not set up according to best practices. Later, his Google Ads and Google Merchant Center accounts got suspended.

Audit & Findings

I began with a full Google Ads account and Google Merchant Center audit along with the website, and identified several critical issues:

Existing Google Ads campaigns were underperforming and not optimized
Google Merchant Center account had multiple errors
The website platform was very restrictive, preventing standard implementation of conversion tracking via Google Tag Manager
The client was non-technical, making it a challenge to gather the information and implement the required changes
The website lacked the necessary pages to comply with Google policies

Strategy & Solution

Account Audit & Issue Resolution:

Conducted a thorough audit of Google Ads and Merchant Center accounts.
Identified and resolved issues leading to the suspension of the Google Merchant Center account

Campaign Restructuring: Recommended and implemented a dual-campaign strategy:

Performance Max Campaign: Leveraged Google’s AI to serve ads across Search, Display, YouTube, and Gmail

Traditional Search Campaign: Targeted high-intent keywords to capture relevant traffic

Creative Development: Developed compelling ad copy for both campaigns.
Produced engaging video and image creatives for Performance Max to enhance user engagement.

Website Optimization & Policy Compliance:

- Added necessary pages to meet Google and Merchant Center policies
- Guided the client step-by-step to ensure he understood the requirements despite being non-technical

Conversion Tracking Workaround:

- Could not implement conversion tracking via Google Tag Manager due to website restrictions
- Set up Google Analytics from scratch for the client and implemented conversion tracking successfully

Results

Both campaigns are live and driving targeted traffic to the website
Google Merchant Center account and Google Ads account suspension resolved
Client is now tracking conversions and optimizing campaigns effectively

Client Feedback

Revamping Google Ads for New Zealand Skin Care & Tallow Balm

nzskincare.co.nz

tallowbalm.co.nz

Client

Mark – Owner of two skincare brands: New Zealand Skin Care and Tallow Balm

Challenge

Mark reached out for help after noticing that his current Google Ads setup was not generating meaningful sales. He had a basic Shopping campaign and Search campaign running, but performance was poor, and he suspected the setup wasn't optimal. He also wanted to launch a new digital presence for his second brand, Tallow Balm, as soon as possible. After a 40-minute discovery call, we decided to go ahead with a new performance marketing strategy.

Audit & Findings

I began with a full Google Ads account audit and immediately identified several critical issues:

Shopping Campaign: Over 20% of his products were disapproved, limiting reach and performance.
Search Campaign: Targeting was overly narrow, focused on a single keyword theme with no meaningful structure.
Ad Extensions: Important elements like sitelinks were missing, reducing ad visibility and click-through rates.
Overall Setup: The campaigns lacked strategic planning and weren’t aligned with best practices or the client’s goals.

Strategy & Solution

I proposed a complete restructuring of his advertising strategy across both brands:

For New Zealand Skin Care:

Launched a new Search campaign with an advanced setup and carefully selected, product-relevant keywords.
Wrote compelling ad copy focused on brand trust and product benefits.
Ensured no overlap with the second brand’s campaigns to avoid internal competition.

For Tallow Balm:

Set up a Search campaign with advanced settings, unique, high-intent keywords tailored to this brand, and an ad copy following best practices.
Launched a Performance Max campaign, including: audience signals setup (including custom), custom-designed banner assets, a short video ad, an ad copy optimised for Performance Max placement variety, location targeting, placements exclusions, content filters setup, and more...

Results

Both brands now have well-structured campaigns with clearly defined targeting.
Mark was pleased with the job and is now working on upgrading the websites.
He now has a stronger, more professional online presence, and ads are running effectively without cross-brand cannibalisation.

Client Feedback

Full Digital Launch for a Double Glazing Business in Auckland

kiwiwindows.co.nz

Client

Victor started an Auckland-based business, Double Glazing Windows & Doors installation

Challenge

The client was launching a brand-new business focused on double-glazing window and door installations in Auckland and needed help establishing a professional online presence and generating leads fast.

There was no branding, no website, and no digital infrastructure, and everything had to be built from the ground up.

My Role

I was brought on as a Digital Marketing Specialist and took full ownership of the online go-to-market process, including project management, branding, and lead generation setup.

Key Actions & Deliverables

Website Project Management:
Hired and coordinated a copywriter to develop persuasive, SEO-optimised website content.
Created the site structure and navigation, ensuring the user experience was simple, conversion-focused, and aligned with how customers search for these services.
Conducted keyword research to inform both content strategy and future advertising campaigns.
Worked closely with web developers and designers to bring the site to life and ensure high performance across devices.

Brand Identity:
Collaborated with the design team to create a logo and a cohesive visual identity that reflected trust, professionalism, and quality workmanship.

Google Ads Campaign:
Launched a highly targeted Google Search campaign and Display Retargeting immediately after the website went live.
Focused on high-intent local keywords related to double glazing and window installation.
Wrote ad copy and designed creatives tailored to Auckland homeowners looking for fast, reliable service.

Results

The campaign generated daily quote requests shortly after launch.
The business quickly built a solid job pipeline and gained local traction through search visibility.
The client was satisfied with the results and successfully grew and later exited the business.

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